Ebiquity is a leading independent media and marketing consultancy with 18 offices globally. The company helps brands harness data, analytics and technology to improve the business impact of marketing investments. Its c 650 experts, data scientists, analysts and consultants advise 70 of the world’s 100 largest advertisers.
Ebiquity is now focused on building its business as an independent adviser to global advertisers on measuring and optimising their media spend. The strengthened management team aims to improve margins from FY18 levels, but the need to adjust overheads to suit the size of the continuing operations will weigh on current year profitability. The unbundling should, however, set up the group for stronger progress thereafter. The balance sheet is significantly stronger, and the share price has lifted from lows, but the rating is not fully recognising the improved investment case.
The marketing sector continues to undergo considerable change, driven at least in part by issues of accountability and transparency, with both marketers and agencies finding their business models challenged. A January 2019 ANA study found that only 29% of their 400-plus member marketers surveyed ranked the current level of trust between client-side marketers and advertising agencies as “high”. Ebiquity’s positioning as a leading independent media and marketing consultancy looks increasingly compelling.